Efriqa is an online platform that brings customers closer to African retailers — offering unique goods and services at a fair price for both the business owner and consumer.
Our logo concept is rooted in growth, opportunity and prosperity. The continent of Africa is a distinctive shape, and using that as a platform allowed us to create an identity that is laser-focussed and culturally appropriate. We made the green of the logo the main brand colour to invoke feelings of growth and sustainability, complemented by a contrasting orange colour for call to actions and other secondary purposes.
