Pink Elephant are an online retailer that offer a wide range of products, from kitchen utensils to electrical accessories, and everything in between. They were looking for an identity that was quirky, bold, and a celebration of their massive catalogue of interesting and essential items.
The brief gave us creative license to push the boat out with this rebrand, and we quickly identified a way to craft an elephant using the name of the company. Once we refined this idea, it was easy for the client to get on board. The Pink Elephant became the soul of the brand, and one that was unique and instantly identifiable to them.
A cohesive brand identity was built on the bright and assured colour scheme, logo patterns and bold typography — allowing this online retailer to charge into the future with optimism and confidence.
