Blooming in to the forever flower market

Fleurs by Marie

BrandingProducts & ServicesRetail

Fleurs by Marie are a West Yorkshire-based florist with a speciality in preserved roses — naturally-bred flowers that are treated to have the potential to last multiple years. Preserved roses are a luxury product that demand a higher fee than a typical bouquet of flowers, and it was up to us to develop a brand for Fleurs by Marie that aligned with this level of floristry.

As this was such a specialist product, we wanted to give the flower centre stage. The logo takes heavy influence from a traditional rose — imitating the typical stem and leaf to shape a distinctive letter ‘F’ in which the logomark is formed. To complement this, we completed the company name in an elegant script font, which gave the overall logo a handmade, premium quality.