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Moving a donations platform ahead of the curve

Human Crescent

BrandingProducts & ServicesCharity

Human Crescent is a strategic giving platform that lends voice and support to refugees worldwide. Their users can donate to a vast array of worthy campaigns, across a range of different charities, under one central platform.

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The logo takes inspiration from traditional Islamic geometry, combined with a crescent moon. Human Crescent wanted to target a predominantly Muslim audience, so it was vital to create a familiar-feeling identity to go alongside Ramadan, Qurbani and other Islamic-focussed donation events.

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