The Challenge
Leon House, a surviving marvel of mid-20th-century modernist architecture, was poised for transformation. The task was to redefine this historical structure into a symbol of high-end residential elegance, appealing to an exclusive clientele. The challenge lay in creating a brand identity that would encapsulate the luxurious essence of the development while paying homage to its architectural heritage.
The Process
Our engagement with Leon House began with a comprehensive study of its architectural significance and the luxurious transformation planned for its interiors. We delved into the expectations and desires of the target audience, focusing on high-net-worth individuals, international business executives, celebrities, and wealthy families. This understanding laid the foundation for a branding strategy that would resonate with exclusivity and sophistication.
