The Strategy
We devised a multi-faceted approach to position Leon House as a beacon of luxury in London's real estate market. The strategy encompassed tailored advertising campaigns, collaborations with luxury brands, private viewings, and international marketing. We aimed to create a seamless blend of historical charm with contemporary elegance, reflecting the unique offering of Leon House.
The Design
The design phase saw the creation of a sophisticated logo that became the visual cornerstone of Leon House's identity. We extended this elegance across various touchpoints, including a responsive website, premium brochures, luxurious business cards, curated show home interiors, and targeted advertising campaigns. Every element, from signage to social media graphics, was meticulously crafted to echo the opulence of the development.
Building an identity for a king of the concrete jungle
Leon House
The Challenge
Leon House, a surviving marvel of mid-20th-century modernist architecture, was poised for transformation. The task was to redefine this historical structure into a symbol of high-end residential elegance, appealing to an exclusive clientele. The challenge lay in creating a brand identity that would encapsulate the luxurious essence of the development while paying homage to its architectural heritage.
The Process
Our engagement with Leon House began with a comprehensive study of its architectural significance and the luxurious transformation planned for its interiors. We delved into the expectations and desires of the target audience, focusing on high-net-worth individuals, international business executives, celebrities, and wealthy families. This understanding laid the foundation for a branding strategy that would resonate with exclusivity and sophistication.
