Rebranding a high-finished furniture business

The Strategy
Our strategy was to craft a brand that was simple yet bold, a brand that would encapsulate the essence of Danish design and resonate with those who appreciate the finer things in life. We aimed to create a brand that would reflect Møso's commitment to quality and their desire to stand out in a space filled with luxury.

The Design
We designed a bold wordmark, incorporating the distinctive 'ø' to infuse the brand with a touch of Danish flair. We chose luxury fonts and a sophisticated colour palette of black and white, accented with hints of orange. We created a unique pattern for the brand, a visual signature that could be used across packaging and throughout the brand's presence. From signage to point-of-sale displays, every element was crafted to reflect Møso's high-end positioning and commitment to excellence.

The Results
The results were as refined as a piece of Møso's high-end furniture. The brand transformation not only helped Møso stand out in Redbrick Mill but also created a buzz among their target audience. Sales and customer engagement increased, and the store exuded a new sense of elegance and exclusivity. The new branding resonated with those who sought quality and sophistication, proving that a well-executed brand strategy could elevate a business to new heights.

Client Feedback
The client was thrilled with the transformation. They saw their vision come to life and felt a renewed sense of pride in their brand. The new identity not only reflected the quality of their furniture but also set them apart in a competitive space. For us at Refreshh, there's no greater reward than seeing a brand we've worked on thrive and become a symbol of luxury and elegance.