It was important to give customers a completely customisable experience when it came to purchasing their doughnuts. With this in mind, we developed a concept for a self-serving doughnut stand, where the customer can pick from a range of different flavours to fill a box size of their choice.
Helping a US giant sprinkle joy in the UK
Dunkin’ Donuts
Dunkin’ Donuts are one of the biggest coffee and doughnut specialists in the world, with over 12,000 locations in 42 countries. Our task was to craft an experience for a UK market — with a focus on petrol stations and forecourts.
