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Unlocking the potential for a luxury door company

Doorlux

BrandingRetailHome & Furniture

From Vision To Luxury Door Icon
Meet Doorlux, a Yorkshire-based newcomer with a bold vision: to reinvent the door industry by catering to the luxury market with their bespoke, meticulously crafted internal and external doors and wardrobes. A brand set to redefine expectations, they partnered with us to create a unique and unforgettable brand identity.

The Challenge
To elevate Doorlux beyond the typical door supplier, the brand needed to resonate with an elite clientele, prominent developers, and discerning interior designers. Our mission was to craft an identity that echoed Doorlux's commitment to unrivalled quality, artisanship, and exclusivity while differentiating it from well-established competitors. Think Rolls Royce, but for doors.

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Solid Foundations, Sophisticated Finish
Inspired by the elegance of architecture, we created a crisp, minimalist brand identity for Doorlux. This design direction perfectly encapsulated the brand's ethos and highlighted their unique ability to source global materials, design, and manufacture high-end, custom-made doors - a bespoke solution for every client.

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A New Standard In Luxury
Today, Doorlux is a luxury icon within the door industry. They've forged a sterling reputation, collaborating with top-tier developers on multi-million-pound developments and serving a discerning, affluent clientele, including celebrities. Their appointment-only showroom in Yorkshire draws in those who seek the epitome of quality and style.

Through strategic partnerships with influential interior designers and luxury developers, Doorlux has become a byword for sophistication and exclusivity. This innovative approach has revolutionised perceptions of doors within the luxury market, setting a new standard for the industry at large.

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The Result
The Doorlux brand experience emphasises the transformative power of strategic branding and design. Through our collaborative journey, we've elevated Doorlux from a startup to a symbol of luxury and craftsmanship in the door industry. This evolution continues as we work side by side with Doorlux, supporting their journey and witnessing their ongoing success.

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