Accelerating progress for a luxury car dealership

Challenge
Igniting a passion for cars with business, F12 Performance provide high performance and luxury vehicles that can be tailored to the individual. They commissioned us to design a brand that would be fitting for luxury and performance vehicles, and would help build trust and rapport with clients who expect the very best in motoring.

Outcome
As a start up, F12 entered in to a competitive and risky market with high price items at the core of their business. To tackle this, we developed a brand that looks reliable, established and professional — creating a strong visual presence for them and their customers.