The Transformation
We set out to give Kiddies Kingdom a brand refresh that was as vibrant and youthful as their clientele. We created a strong, playful brand identity that embodied their ethos - a consumer-centric approach driven by quality and affordability.
Overseeing a growth spurt for a baby product specialist
Kiddies Kingdom
A New Era For Baby Retail
For over 30 years, Kiddies Kingdom has been a trusted name in the nursery retail sector. They've built a reputation for offering a comprehensive range of children's products - all under one roof. With a vision to evolve and compete with industry heavyweights, Kiddies Kingdom sought our assistance. Our mission? To redefine their brand, reinforcing their position as the largest independent retailer in the country.
The Bumpy Road
Kiddies Kingdom’s roots trace back to a humble nappy retailer in the 90s. Over the years, it blossomed into a full-fledged nursery retailer, housing over 200 diverse brands. Yet, an accelerated growth phase in 2017 presented new challenges. Their image needed to mature, mirroring their market position and future aspirations. They needed a brand identity that would resonate with their target audience - young, modern parents - and balance the spectrum between luxury and budget-friendly offerings. It was time to step up their game.
