Overseeing a growth spurt for a baby product specialist

The Transformation
We set out to give Kiddies Kingdom a brand refresh that was as vibrant and youthful as their clientele. We created a strong, playful brand identity that embodied their ethos - a consumer-centric approach driven by quality and affordability.

From A Kingdom To An Empire
The impact of the rebranding was immediate and significant. Kiddies Kingdom emerged as a beacon of reliability and quality in the nursery retail landscape. The fresh, dynamic visual identity fostered a renewed sense of trust among customers, effectively elevating the brand's market presence.

They now boast Yorkshire’s most extensive nursery showroom, drawing customers from across the country. Their robust online presence, coupled with a thriving social media following, has cemented their status as the premier independent retailer in the UK.

Ready For Tomorrow
As part of our brand overhaul, we aimed to make Kiddies Kingdom future-proof. We designed a flexible brand identity that could adapt to emerging trends and changing consumer needs.

In a nutshell, our partnership with Kiddies Kingdom has been a transformative journey. Through strategic branding and design, we've boosted brand awareness, enhanced market reach, deepened customer engagement, and fortified their financial performance. We've also carved out a path for sustained growth, ensuring Kiddies Kingdom remains a front-runner in the nursery retail sector. Our work together is far from done, and we look forward to continuing this journey, guiding them through their next stages of growth with their revitalised brand identity.