The logo is a minimal and clean serif that is simultaneously traditional and contemporary. The simplicity of this concept alongside the muted colour palette elevates the dessert brand beyond the child-oriented brightness and boldness adopted by other dessert brands and into the realms of luxury and class.
Helping a desserts company create a sweet new look
Afters
Afters is a premium artisanal dessert brand, aspiring to elevate the local dessert scene in Dewsbury. Their long-term goal is to reach the heights of global brands such as L’eto, Hafiz Mustafa, and Haute Dolci. To achieve this, Afters required a minimal, classy, and elegant visual identity that was as sweet and sophisticated as the best of desserts.
