Helping a desserts company create a sweet new look

Afters

BrandingRetailFood & Drink

Afters is a premium artisanal dessert brand, aspiring to elevate the local dessert scene in Dewsbury. Their long-term goal is to reach the heights of global brands such as L’eto, Hafiz Mustafa, and Haute Dolci. To achieve this, Afters required a minimal, classy, and elegant visual identity that was as sweet and sophisticated as the best of desserts.

The logo is a minimal and clean serif that is simultaneously traditional and contemporary. The simplicity of this concept alongside the muted colour palette elevates the dessert brand beyond the child-oriented brightness and boldness adopted by other dessert brands and into the realms of luxury and class.

The colour scheme we chose was inspired by classic dessert flavours such as Chocolate, Vanilla, Mint and Strawberry. The deep, rich brown of the primary colour, Chocolate, offers a touch of luxury and class, and is complemented by the creamy tones of Vanilla throughout.