Providing a chemical company with a sparkling new identity

The challenge was to bring a range of different products together in a visually cohesive way, and to make each label look part of the same brand. To help segregate the products, we created a colour-coded category system for quick and efficient identification of each product type.

Powerchem products are strong and effective, and we had to develop a logo and identity to reflect this. The sharp, rugged edges of the frame, coupled with the heavy logotype within, combine to create a logo that is bold, confident and commanding. The use of different colours in the logo makes it versatile across all categories, and gives licence for it to sit seamlessly in every label — no matter the product.