Shaking up a refreshing drinks brand

Mocktail Man

BrandingProducts & ServicesRetailFood & Drink

Starting off as a side project during the lockdown of summer 2020, Mocktail Man was the first to deliver mocktails to an ever-so thirsty market in a time of restriction and uncertainty. Starting out as a logo and sticker slapped on to disposable cups, the product range quickly grew — adding bottles and large dispensers to cater for events and weddings. Mocktail Man approached us to develop an identity for an ever-growing brand, with a focus on bottle and dispenser design.

The success and popularity opened doors to develop a fun, vibrant, and energetic brand that emphasises beverages bursting with refreshing ingredients. There were simply no limitations in the colour palette. We developed an icon set that could be used as a pattern or as a way to identify flavour on bottle caps.

Once we defined the logo and colour palette, we proposed other deliverables — such as vehicle and mobile store graphics — that would strengthen their market presence and would allow them to grow the brand further.