Target Audience
The revived Millson brand aims to attract discerning clients who appreciate the finer things in life. Those who understand that luxury is not just about price but about heritage, craftsmanship, and exclusivity will find Millson prams irresistible.
The Revival
As a designer committed to reviving this iconic brand, the focus is on modernising Millson while preserving its rich heritage. The original logo, a symbol of the brand's storied past, will be retained, but with a contemporary twist to appeal to today's luxury clientele.
Reinventing a classic for a modern world
Millsons
Introduction
Founded in the early 1900s at the heart of London's bustling Oxford Street, Millson London quickly rose to prominence as the epitome of British craftsmanship and luxury. Favoured by the British Royal Family and the aristocracy, Millson prams were not just modes of transport for young children; they were a status symbol, a mark of sophistication, and a testament to quality. Though the brand dissolved in the 1960s, its legacy has been carefully preserved through the years, and now, it's poised for a grand revival.
The Heritage
Millson's heritage is deeply rooted in British culture and craftsmanship. The brand's prams have been part of significant royal events, including Prince Charles' christening in 1948. The same pram was later used for Princess Charlotte, a testament to the lasting quality and timeless appeal of Millson products. The brand was originally located at 303 Oxford Street and later moved to Wigmore Lane, always maintaining its London identity.
