Reinventing a classic for a modern world

Millsons

BrandingRetailChild & Baby

Introduction
Founded in the early 1900s at the heart of London's bustling Oxford Street, Millson London quickly rose to prominence as the epitome of British craftsmanship and luxury. Favoured by the British Royal Family and the aristocracy, Millson prams were not just modes of transport for young children; they were a status symbol, a mark of sophistication, and a testament to quality. Though the brand dissolved in the 1960s, its legacy has been carefully preserved through the years, and now, it's poised for a grand revival.

The Heritage
Millson's heritage is deeply rooted in British culture and craftsmanship. The brand's prams have been part of significant royal events, including Prince Charles' christening in 1948. The same pram was later used for Princess Charlotte, a testament to the lasting quality and timeless appeal of Millson products. The brand was originally located at 303 Oxford Street and later moved to Wigmore Lane, always maintaining its London identity.

Target Audience
The revived Millson brand aims to attract discerning clients who appreciate the finer things in life. Those who understand that luxury is not just about price but about heritage, craftsmanship, and exclusivity will find Millson prams irresistible.

The Revival
As a designer committed to reviving this iconic brand, the focus is on modernising Millson while preserving its rich heritage. The original logo, a symbol of the brand's storied past, will be retained, but with a contemporary twist to appeal to today's luxury clientele.

Made in the UK
In a nod to its roots, Millson's revival will bring the brand back to the UK. Each pram will be handcrafted in Britain, ensuring that the "Made in the UK" label stands for unparalleled quality and craftsmanship, just as it did in Millson's heyday.

The Offering
The new Millson line will feature exclusive, limited-edition pieces aimed at the luxury market. These prams will incorporate modern features and materials, but the essence will remain the same: stylish, sophisticated, and impeccably made. From the balancing axle that made the original prams easier to manoeuvre to the luxurious fabrics that adorn each piece, every detail will be meticulously crafted.

Quality Craftsmanship
Quality is not just a buzzword for Millson; it's a promise. The prams will be handcrafted by skilled artisans who understand the brand's legacy and are committed to upholding its high standards. The result will be a product that is not just functional but also a work of art, a true heirloom piece.

Conclusion
Millson London is not just a brand; it's a piece of British history. Its revival aims to bring back the glory days of British craftsmanship, offering a modern yet timeless piece of luxury that can be passed down through generations. As we usher Millson into a new era, we pay homage to its illustrious past while setting the stage for a future that promises to be just as remarkable.

Reinventing a classic for a modern world

Millsons

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