Turning up the heat on a growing favourite

Frankster’s

BrandingProducts & ServicesFood & DrinkRetail

Built for a brand on the rise
Frankster’s is a fast-growing food brand carving out a strong presence across the UK’s casual dining and takeaway scene. Known for bold flavours and a loyal following, the business has continued to expand its footprint with new store openings and an evolving menu. With that growth came the need to ensure the brand could keep pace visually, commercially, and culturally, without losing the recognisable identity that customers had already bought into.

Evolving without losing the edge
The challenge wasn’t to reinvent Frankster’s, but to refine it. The original branding had built a solid foundation, with clear recognition and a growing fanbase. However, as the offering diversified and the audience broadened, the identity needed more range, flexibility, and energy. The task was to introduce a richer visual language that could stretch across new touchpoints, while still feeling unmistakably Frankster’s.

Familiar, but dialled up
The creative approach focused on evolution, not disruption. The existing red and white palette was retained to preserve brand equity, while the introduction of black added depth, contrast, and a sharper visual presence. A vibrant hot orange was layered in to inject energy and help key elements stand out across applications. Alongside this, a new typographic direction and graphic style brought a more expressive tone, giving the brand added personality without overcomplicating it.

A simple but distinctive system of repeated line motifs became a core device — adding rhythm, movement, and a sense of play. These elements weren’t just decorative; they created a flexible toolkit that could be applied across layouts, photography, and environments, helping unify the brand across multiple formats.

Designed to show up everywhere
The refreshed identity was built to work hard across a wide range of touchpoints. From in-store graphics and packaging to digital content and promotional assets, the system provided consistency without feeling restrictive. A key focus was the website, where the brand comes through most immediately in a bold, high-impact hero space. This sets the tone for the wider site, using contrast, colour, and dynamic composition to create a visually engaging yet intuitive experience. This ensures the brand’s energy translates seamlessly into digital, while still supporting clarity and ease of navigation. The result is a website that not only feels unmistakably Frankster’s, but also works hard to drive engagement.

A stronger, more scalable identity
The result is a brand that feels more confident, more expressive, and better equipped for growth. By building on what already worked and introducing a clearer visual system, Frankster’s now has an identity that can scale alongside the business. It strengthens recognition, enhances consistency, and creates more opportunities to connect with an expanding audience — without losing the attitude that made it popular in the first place.

Turning up the heat on a growing favourite

Frankster’s

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